Human brain works in marvellous ways. While having a cup of coffee or reading a newspaper or attending a class, your brain is suddenly hit with a life changing idea; not just for you but also for those around you. Can you imagine most of the incredible apps that have made human life much simpler, were a result of such ideas! At PromptBytes, expertise in Application Development in Atlanta to help out first-time entrepreneurs take their mobile app idea from concept to reality. In fact, we have written an extensive guide of 20 Million Dollar App ideas – but we’ll get to that some other day.
Do you have a unique idea for an app but are confused with where to start? Don’t worry; we’ve got your back.
Think about the problem your App idea is going to solve:
While designing your app ask yourself, “How does this app benefit the society as a whole?” Never forget to develop your app is a ‘means to solve the problems of the society’ and not just‘a medium to earn money’. If you look around, you always find people who need their numerous problems solved. Make sure that your app addresses one or more of these problems and provides solutions for the same.
Identify if your idea is unique or anyone has still got it covered:
Your unique selling proposition is the answer to the question: “Why only this app?” Right now there are innumerable apps in the market so you need to provide something which is unprecedented or better yet an upgrade of already existing feature. This USP can also become the backbone of your marketing strategy in an attempt to popularise your app once it is already launched. Think of features that can solve problems in a more efficient or novel way.
Identify the likes/ dislikes of your Target audience:
It is necessary that before you launch your app, you identify your target audience’s online behavioural patterns in terms of their likes and dislikes so that you can reach out to them by basing the design and performance of your app that suits the said audience. You also might want to stay away from people whose online behavioural patterns suggest that they are not interested in your idea. That way, you can save loads of marketing expenditure.
Choose the Right Platform for your App:
One of the most important decisions to make before designing an app is to choose the right platform for it. In the present times, the market is largely dominated by Android and iOS. iOS has had a relatively stable market share over the period of last six years while the use of Android increased exponentially during the same time. In terms of geographical market share, iOS is dominant in the US, Canada, Australia, Japan and Western Europe while Android has the better of iOS in Central and South America, India,Africa, China, the Middle East, Russia, Eastern Europe, and some other countries. Technical details have to be taken into consideration as well.
For Android apps, designers generally follow Google’s Material Design Guidelines, which has specific instruction srelated to various characteristics such as table sizes, icon spacing, color palette recommendations, and many other things. For iOS, there is Apple’s Human Interface Guidelines. Instead of simply dictating, these guidelines offer suggestions for achieving intuitive designs. Moreover each of the aforementioned OS has platform fragmentation which is an important factor to keep in mind while designing the app. While this feature does not seem that problematic, you can never be too cautious. In conclusion, always design your app that complies with the OS of your choice to avoid even the smallest of inconveniences.
List down the important features of your App:
You’ll be able to successfully sell your app only if your audience has a clear idea of what it does and how useful it is for them. For that you not only need to identify the purpose of your app but also list down all the important ways in which that purpose is fulfilled. Your audience is most interested in knowing how your app actually works and how it makes their life easier. By listing down all the important features of your app, you get a customer’s point-of-view which helps you in recognising all the possible flaws.
Calculate the basic Application development cost:
There are many factors that play a role in determining the cost of developing an app. Some of the major factors are: the type of app (which includes the features of app), hiring a web developer and the process of designing your app. It is first important to determine the type of app that you are planning to design upon which, the options of features that you can choose from reduces, thereby cutting down on the cost. This means that more complex the app more will be the cost. Adding a feature to your app comes with a price. In addition to these, you also need to consider the design costs, security costs, testing costs, etc. To avoid extra costs, you must definitely categorise your app and add features accordingly.
Coming to the process of development, people who face difficulties with the coding part of designing an app hire developers and naturally, they charge heterogeneously.People working as independent contractors will charge relatively less as compared to development agencies and big corporations. An important thing to keep in mind is that every single app works in its own unique way thus the cost of developing also varies. Example:Designing a social media app is cheaper than designing a gaming app.
Identify if an App development company or a freelancer can help you chalk-out a demo or MVP within your budget:
Hiring a freelancer or an agency has its own up and downsides. For instance, a freelancer has expertise in a specific skill while an agency has a team of various experts which makes it diverse. It is difficult to maintain confidentiality while working with a freelancer whereas an agency always guarantees it. If you’re looking for along-term business relationship then agency is the better out of the two but then the cost of hiring an agency is much more than that of a freelancer. In a nutshell, freelancers are preferred for short-term and specific tasks while an agency is helpful in pursuing a big project or a startup.
Gather feedback from your friends, family and target audience:
Before stepping out in the market enthusiastically with your new project, make sure to check and validate it. Automated tests are not enough; you need feedback from real customers. Most apps fail to make an impact among their audience because the entrepreneurs do not validate their app with enough actual users. Launching a beta version of your app, temporarily, is a great way of mustering feedback.
Fix business and Revenue generation model:
Even if your idea is to solve a problem with your app, without a strategic revenue model, it won’t sustain. App monetization essentially converts your users into your customers and it’s indispensable to figure out how you are going to do that before you launch your app. While structuring your revenue model, you can consider many already existing models – revenue can come from sales of your products, as a commission fee for being an intermediary platform between buyers and sellers, as subscription fee for letting the users access your content and the most common being, providing free access to your content and generating revenue by letting other businesses advertise their products on your app. You could also use a combination of these or other revenue models. Ideally, aim fora business model that earns significant profits without having thousands of users and can adapt as you expand your business in future.
Go live, Start marketing your app:
You may be able to breakthrough and design a perfect app that functions smoothly but what if your audience has no clue about its existence? Therefore, you need a proper marketing strategy to increase your app’s success. Here are some things you should keep in mind:
1) Determining the right launch date is inevitable.
2) Conduct market research to identify and reach the right audience at the right time.
3) Defining brand messaging and positioning is important so that the customer can resonate with the app.
4) Focus on app store optimisation.
5) A catchy title can lure lots of customers.
6) A/B test your app page.
7) Set up social media pages and promote your app.